China short video market in Q3 2017; total MAU grew to 244 million

Total monthly active users of China's short video platforms grew to 244 million in Q3 2017 according to data from Analysis. The daily active users is close to 86 million.

Short video platform, or comprehensive short video platforms, provides functions including video creation, editing, and sharing.

Short video content recommendation and aggregation platforms also grew to 72 million MAU with close to 22 million DAU in Q3 2017.

On average, an short video platform user launches the...